Posts Tagged ‘Cape Town Tourism’
At Cape Town Tourism’s AGM, this past Monday night, their new marketing strategy was revealed. “You don’t need a Holiday – you need Cape Town” is a phrase that will be heard a lot over the next few months.
We believe that Ogilvy, who created the slogan, nailed it perfectly. The campaign implies that Cape Town is so much more than just a holiday destination. Cape Town is more than a city surrounded by natural beauty, but the day-to-day life experiences of the city make it an ideal place to play, work and live in.
According to Cape Town Tourism CEO Mariette du Toit-Helmbold, part of the international campaign will aim to make people more fully-aware of all that Cape Town has to offer; improving knowledge levels of the city and unlocking the ‘unexpected’ urban experiences that any traveller will enjoy. A good example of this is the Company Gardens. This park is not simply a beautiful, green space in the CBD, but the squirrels, the noisy locals on their lunch break and the vendor selling snacks on the park’s path near the Cathedral all make up the full experience of this City landmark. The campaign aspires to reveal the Cape Town experience in its entirety.
Mariette du Toit-Helmbold also said that Cape Town is a perfect contender against any other major city in the world, for a traveller searching for a new city to explore. In line with this, the urban traveller (making up 70% of global travellers) will be targeted in the new campaign.
Two of the changes that Cape Town can expect as part of the new campaign include the renaming of the Fan Walk (developed for the World Cup 2010) to Cape Town’s Freedom Walk – with the addition of new routes to incorporate more landmarks as well as more of the urban reality of the city.
Another initiative will be the introduction of a City Card, encouraging the use of City of Cape Town’s new public transport system amongst both visitors and locals.
Although there have been mixed views of the new campaign within Cape Town’s media and travel industries, That’s Cape Town is of the opinion that it will be successful. Revealing the ‘unexpected’ Cape Town against the backdrop of what travellers have come to know can be ‘expected’ of the City (that is, its natural beauty) will capture it’s diversity, its livability, and its character.
Cape Town Tourism will launch the new international campaign to the global travel industry at the World Travel Market in London, on the 7th November. We hold thumbs and wait in anticipation to see positive results for the local tourism industry.
If you would like to read Mariette du Toit-Helmbold’s whole speech, you can do so here.
For the past two days people from all over the country and parts of the world have been amazed as the search for the Panjo the tiger has expanded. Those living in the area between Groblersdal and Delmas were rather on edge at the idea that the tiger could be anywhere near them after the tiger somehow escaped from the back of his owners vehicle on his way to the vet.
The owner and many in South Africa were rather relieved when the tiger was found last night in peak condition on a farm near Bronkhorstspruit.
Looking at the past two weeks as a whale breached on a yacht just of the Blouberg beach coastline last week and now the tiger has escaped. Makes one look forward to next weeks adventures.
So the rumors are true and Halle Berry has landed in South Africa (well Cape Town to be specific) and is accompanied by her 2-year old daughter Nahla and her Ex- boyfriend and father of her child Gabriel Aubrey.
Ms Berry is here for the next three months filming Dark Tide, an action thriller about a diving instructor that returns to the water after a near fatal meeting with a Great White.
We took it upon ourselves to make a list of things that Ms Berry and her ‘family’ should see and do on their visit to South Africa.
1. It might not be the best place for a celeb as it is always packed, but a visit to the top of Table Mountain is a must. With the gale force winds that we have had in the last while it might delay the trip, but there is still time.
2. No matter who you are you need to eat. Lucky for Ms Berry we have a selection of fine dinning locations in Cape Town. La Colombe the number one restaurant in South Africa for 2009 according to Eat Out, an online restaurant guide, is located in Constantia, Cape Town, so if she is looking for edible style and quality, we got it.
3. For a bit of music and soul, Cape Town some really vibrant jazz clubs and cafés, a definite must after a long day of filming.
4. No matter how famous you are, one of the things that one need do to in Cape Town, is visit the open air markets or flea markets. It might not always be a good idea (especially in the case of an A-list celeb) but for the true feel of the Cape it is definitely something that should be considered.
5. If Ms Berry would love to stay at home after a long day, she could always head over the Cape Town Book Fair talking place this weekend. A good book is always a good idea especially combined with a glass of South Africa wines.
So like someonce once said, Cape Town has everything (even for a top star from Tinsel Town).